We all know that no business can survive without marketing its products and services. Now the moment we start talking about marketing and its various aspects…we realize that advertising is an integral part of any marketing strategy. As for the definition, advertising happens to be a unique form of communication aimed at persuading target group of audience to purchase/hire products or services from a particular enterprise. The power of advertising is also harnessed to communicate a promotional idea to a large number of people in a deliberate attempt to influence their actions. Presently, profit-seeking organizations do not mind spending billions of dollars in promoting and marketing their products or services. And, to ensure that they stay ahead of their competitors in the market…commercial undertakings are hiring the services of reputed advertisers around the world. Talking about the funds being channelized into the business of commercial advertising…most recent reports say that in 2010 over $300 billion were spent on advertising in the US alone and another $500 billion worldwide.

When the global economy is resurrecting itself after surviving the recession…it’s time that students start considering a career in advertising and promotion for a bright future. To begin with, a student can enroll himself or herself into an